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WINGS by Macklemore
The art of consumerism.
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In celebration of the 2011 fall term coming to a close (WOO HOO!) I am posting one of my favorite guilty pleasures in the advertising world! This commercial was part of my childhood and somehow I forgot about it until a couple of days ago when one of my professors used it as a bad example … haha and now I am bringing it back! It may not be a compellingly creative concept, but I love it nonetheless. Enjoy.
—// Tracy Wong //
I really admire Tracy Wong. He makes you laugh and he speaks the truth. This was his advise to us:
1. Your big fat fucking ego is the biggest impediment; your ego can hijack your career.
Don’t be an asshole.
Let go.
You are not your ideas; there is a separation.
2. A great idea: 99% strategy
3. Greatest creative weapon = your ears.
Knowledge talks, wisdom listens.
Open mind v. empty mind.
4. Embrace compromise; prepare to be crushed.
The client’s money provides you with food, clothes, and shelter.
5. Engage in the democracy of good ideas.
We > Me.
There is no “i” in TEAM, but there is in PRICK.
Anything is possible as long as no one cares who gets the credit.
6. Love your client like you love your dog.
listening creates trust, which kills fear.
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I LOVE MY DUCKS
Civil War 2011: as we took to the stands to cheer on our ducks, AO Creative captured our Autzen Experience. The Eugene-based company produces effective video, print design, social media and web solutions for small to medium size businesses around the Northwest. Thanks AO Creative; everything from the loyal tailgaters to the students storming the bleachers is an authentic portrayal of people’s love for the ducks. I am proud to be part of such a legacy!
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BRAVELY DONE
ALWAYS put people first; this is what I learned from Dave Allen of North. He emphasized the importance of serving the customer. Advertising is generally a client-based industry, but Allen insisted that since the client’s job is to serve the customer, then as the agency it is efficient to communicate with the customer. The consumers of the product and thus the advertising are people, so talk to them!
Allen stressed the importance of maintaining a relationship with the people that make the brand what it is; without consumers, there would be nothing. So give the people what they want. He gave the example of asking Deschutes beer drinkers’ what they wanted from the brand. They said they wanted to be able to know where they could buy the beer because in many cases it runs out before they can get to it. This little bit of communication between the brand and it’s fans, helped create a solution to a problem, which could likely increase the brewery’s fan base and, in turn, their profit.
I love this video that North made for the Deschutes Brewery because it represents what Allen stands for: the fans. The couple travels around Oregon hunting for the scenes from each bottle’s label, sharing memories along the way. Now that’s love.
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WE FOUND LOVE
I love this video! I have never seen anything like it. I got chills the first 17 times I watched it and even though the chills have gone away I am still inspired every time. There is something so honest and vulnerable about the relationship portrayed and then you mix that with the beat and all the different clips that are constantly changing and it’s like magic. This video captures love as a drug in its most complete form.
Even though this couple is going through what looks like hell, I still want to be there. They look like they’re having so much fun and then they want to die; it’s just such a roller-coaster. And the shots are so memorable, with the colors and the lighting, and the different settings. I’m not doing the video any justice by describing it; you just gotta see it to feel it!
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Behind the scenes with RiRi herself (excuse her language)! Its interesting to see everything that goes into the process. There is so much effort for just a few seconds of footage and it was all done in 3 days.
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“SOME PEOPLE ARE LUCKY IN LIFE. FOR THE REST OF US, SAVING UP CAN BE SMART”
What a fresh take on a bank commercial. We all might want to take some pointers from DnB NOR (Norway’s largest financial services group) really thought outside the box for this one and they even happened to land George Clooney too! And if he can’t sell something then who can?
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UnHate
The UnHate Campaign by United Colors of Benetton undoubtedly makes a statement, but is it one that sells clothes? For a brand that stocks its shelves with bright stripes and preppy sweaters, the UnHate campaign just seems like a stretch. I love the film, I just don’t know how United Colors of Benetton fits into the picture. I suppose there is no harm in promoting a world where love triumphs hate, or is there? I’m into the campaign, but what about all the other people who aren’t ready for it? They are definitely taking a risk, but if it is something that they strongly believe in, then more power to them!
—// Lonnymag.com//
This is such a cool concept! Lonnymag.com is an online interactive home design magazine that lets you go through page by page as if you were actually reading the print version. BUT since it’s formatted for the web, it has its own little perks. You can click on any featured object (a piece of furniture, print, rug, chotchkie, etc.) and have the option to “save”, “share,” “buy,” or “like” it.
For established designers and design hobbyists alike, Lonnymag.com is a great resource. It’s a one-stop-shop that provides enthusiasts with inspiration and gives them the tools to carry-out their vision. Love it!
// Invitation of participation//
We learned from Dave Allen that participation is one of the fundamental principles of advertising. I think he was talking more along the lines of creating a relationship between the brand and its fans, but it got me thinking about other kinds of participation in the ad world. Check out these ads that invite the public to participate in their brand experience.
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. - Lisa Evans
Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement — or carve them into a wooden desk — or even scribble profanities across the stall door in a public restroom.
The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain. Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colours, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced.
Retro video game iconic heroes have been making a come back for some time now. From T-shirts through to shoes, we have seen the likes of Mario, Donkey Kong and dare we say their rival, Sega’s Sonic The Hedgehog plastering their pixelated faces all over some funky wears. Hot on the heels of this fad, gaming giant Nintendo have promoted their latest baby Wii in Italy with this interesting wall display created by a series of posted notes. Behind each not lies a message inviting the recipient to relive the 80’s through some classic games available on Wii. The post it notes make a nice 3D representation of a 2D pixel. Cute. By Andy G
Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.
Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands Creatives: Bas van de Poel, Daan van Dam
The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs. by Bill T
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I WANT TO MAKE IT IN AMERICA TOO …
I want to live in the world of “How to Make it in America.” Have you ever wanted to live inside a tv show or a movie or an ad? I think a significant part of advertising is creating a lifestyle that people want to be a part of. There are brands out there that have formed a lifestyle that their brand represents or promotes, but I wish they gave me more of that “AHHHH i love this!” feeling. HBO’s “How to Make it in America” does this for me in a way no other form of media has before.
I think of the show as a kind of homage to New York and all the energy within it. It’s gritty and hard but romantic and passionate; it’s everything that real life is, but better because it’s tv. Of course I know that my life will never be as cool as this show, but after I watch it I feel a little edgier, a little more daring, and a little bit more passionate about life in general.
I want to ride my bike through the city at midnight and complain about the women’s magazine I write for. I want to be a twenty-something trying to make endsmeet and look like I enjoy every minute of it, even if I don’t. I want to stumble into parties on yachts where i don’t belong and drink their champagne. I want to befriend a harmless drug dealer who moonlights as a dog walker. None of these things make the world a better place necessarily, but they make me feel something.
Advertising has so much more of an impact when it makes us feel something … so make me feel something advertising!
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I hear the opening beat of this commercial and a little something goes off inside of me. I can’t quite explain what it is, but this is what advertising is about for me.
I’m sure the fact that I’m from Portland may have something to do with it, but as soon I see this I feel like I’m transported to another state of mind. The shots are so gritty so it has this sort of eerie feel about it, but at the same time it feels like home.
The first time I saw it I got chills. The music already had me going and then came the slightly out-of-focus clips of the gray city I love: the “Made in Oregon” sign, the bridge, the tunnel, the mural, the school across the street from my house. To see all of these things that I pass by on any given day, displayed in such an intense way really spoke to me. I remember seeing this and thinking “yep this is what I want to do.”
I hope you all enjoy it at least half as much as I do!
P.S. thats a different clip below!
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So cool getting to see how this commercial came together. It’s always nice to see a little Portland love, my neighborhood streets, and the city’s own creative genius that was behind the whole thing (Wieden + Kennedy).
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